Our parent company KathodeRay Media started marketing for dental practices by assisting Taconic Dental in 2013 with basic marketing materials – you guessed it: a logo and a website. We helped them out a little here and there until…
…in 2017, we began working with Teeth Tomorrow® full-arch Preferred Provider Network. Teeth Tomorrow is based in the United States and helps dentists expand their full-arch restoration services through marketing, training and systems support.
As a result of working with Teeth Tomorrow and their Network Members on a regular basis… we discovered:
- To Grow, Dental Practices need to stand out. Having a stream of new patients, helps you deliver the quality of care you desire. Plus, with the hassles of dental insurance – if you want to also have a good quality of life for both you and your team – elective dental procedures are key to making that happen.
- There are a lot of dental marketing companies out there. Many are really great. There is a lot of competition to serve dental practitioners, and that gives you a lot of choices. However, having many choices can make it confusing to decide which company and marketing product is right for your practice.
- Advertising mistakes add up and end up being quite costly. Not only in the amount of money that you spent on a campaign that didn’t work, but when you add in the amount of wasted time your staff spent handling the wrong types of calls, that makes ineffective marketing even more expensive.
- Knowledge is powerful. We have learned about how full-arch dental implants are made and customized to each individual through our work with Teeth Tomorrow Dental Lab. We don’t only keep up on marketing trends – we learn all we can about the elective procedures you provide to your patients. This helps us create easy-to-understand messaging while balancing your business concerns.
With this insight, we developed the New Smile Sales Engine. It is a comprehensive all-in-one program that makes it clear what you need in-house to succeed. You need a Treatment Coordinator and processes in place to successfully treat patients with elective dental procedures. We provide advertising, digital marketing tools, and a lead tracking system. This pairing helps both of our teams see what is successful for your practice and allows time for us to communicate so we can modify and fine-tune your advertising message to prospective patients – ultimately delivering quality patient leads.
We wish you success in your search and are happy to answer any questions you may have about our product or experience. We also have a page of Additional Resources to help you.