FIRST, we attract the attention of prospective patients:
Your potential patients shop, browse and spend time online often.
If they are having a problem, a lot of people seek to solve their problem by searching the symptoms they are having. If they are searching for symptoms or specific procedures, we attract their attention by advertising on Google and Bing Search. According to a recent study by Pew Internet & American Life Project, 80 percent of Internet users, or about 93 million Americans, have searched for a health-related topics online.
If a person isn’t actively seeking a procedure, they could still be a good patient for you, but they don’t know it yet. We target these prospects using digital ads targeted to people who live near your dental practice.
THEN, we help them learn about the procedure they are interested in:
Once an ad is clicked the prospect views a website. This website has information that is specifically about the type of procedure they are interested in. We want to be able to send them additional information about your practice and procedures available, so our goal is to get them to sign-up through a quiz, a book or another digital offer before they leave this page.
FINALLY, we encourage the prospect to ask to visit your office for a consult:
Sometimes a potential patient may ask for a consultation right away, that’s great!
Their contact information gets transferred to your Sales Engine so you can schedule their consultation and then take them through the rest of your consultation process.
Most of the time, however, the person isn’t quite ready to visit your office. ☹ Those patients need encouragement and more information. We send them more information, in small bites, to see if they are truly interested and the right prospective patient for your practice.
Our system takes them from unsure…
…to ready to schedule an appointment!
Our goal is for your office to start developing a relationship with the prospective patient. There is a Contact Management System (CMS) that helps you, your team and our team see what prospects turn into patients. This helps both our teams learn how best to attract qualified patients to your practice.
If you choose to integrate with your current website and marketing, we will need access to your website’s admin or social pages. We can get into the details on a call.
View what is included in the program