For years, Dentists relied solely on referrals to build a thriving practice. Now with the help of online dental marketing strategies, Dentists, Oral Surgeons and Prosthodontists can utilize digital marketing to help grow, develop and generate more leads for their dental practice.
With the help of the internet and online trends, marketing practices are constantly changing. That’s why we’ve created the list of our top 8 ways to optimize digital marketing for your dental practice.
Check Out the Top 8 Ways to Optimize your Dental Marketing:
1. Create Valuable and Engaging Content
Your patients are shopping, buying, browsing and spending more time online than ever before. More importantly, the number of consumers turning to the internet to search for health-related subjects is the highest it’s ever been. According to the Pew Internet & American Life Project, over 80% of internet users or (about 93 million Americans), have searched for health-related topics online. Capturing these consumers through high quality images, quizzes, and relevant information will convert website visitors into dental patients by engaging them.
2. Location-Based Dental Marketing
You want to serve the prospective patient an advertisement where it counts. That’s why it is best to target consumers using a combination of Search Engine Optimization (SEO) and Pay-Per-Click ads (PPC). The goal is to capture the attention of a prospect who’s in close-proximity to your dental office, while they are searching for their symptoms online using a search engine like Google or Bing.
3. Optimize Your Conversions through Search Engine Marketing (SEM)
Make sure to focus on advertising to those who are “in-market”. If a consumer researches “which dental implant is best for me?” in Google or Bing, they will be served an advertisement related to their search. Once this ad is clicked, it is best to direct them to a specific website that addresses that concern. For example, if you are advertising for Dental Implants, don’t have the link directed to your website’s home page. Instead the click should be to a page that is only about Dental Implants. It is also best to include an offer (Free CT Scan) and an ability to schedule an appointment.
4. Engaging the Patient through Social Media
The first thing you may think of when considering dental marketing online is SEO but digital marketing encompasses much more than that. Digital strategies include advertising on social media platforms like Google and Facebook but also creating your unique voice and identity on multiple platforms. You want to make sure your company stands out within the crowded dental market. In other words, your voice needs to create awareness, build trust and increase brand recall.
5. Your Online Reviews and Reputation
Online reviews are important! Firstly, reviews build your online credibility and the reputation of your dental practice for potential patients to see. It is hard to please everyone online but monitoring your reviews and responding to negative and positive feedback helps increase your validity as a reputable dental practice. Lastly, Consumers rely heavily on third party websites to help them make their decision where to shop.
6. Email Marketing
Gathering new information about prospective and current patients is an important part of your practice already. So why not utilize CMS or customer relation management system to send personalized messaging? You can get a better return by sending customized messaging to your audience directly. For example, have you ever received a “Happy Birthday” email from a company? These businesses are using marketing automation to send YOU customized messaging right to your inbox.
7. Mobile vs. Desktop: How Does Usage Compare?
According to a recent study, mobile usage is continuing to rise even among the Baby Boomer generation. In 2018, 58% of site visits were from mobile devices and mobile devices made up about 42% of total time spent online and these statistics are continuing to rise. This is important for the user experience; the first impression the prospective patient receives when visiting your dental practice’s website. With the mobile bounce rate at 50%, this experience must be taken into consideration.
8. Remain Human & Empathetic
Remember if people want to work with you, they must feel like you’re investing in them as well. One of the most important aspects of your messaging to prospective clients should be a clear and comprehensive understanding of what your services are. Your dental marketing messaging should align with what you provide at your dental practice.
New Smile Sales Engine
Do you need assistance with your online digital marketing strategies for your dental practice? Our Digital Advertising Package will help your practice attract the right type of patients, who can afford and want to have the services your dental office provides. Fill out the form below to contact one of our specialists. Get started today!